Analytics

Analytics motivate me.*

In early 2022, I signed up for third-party LinkedIn analytics.

It helps me keep track of posts that do well (so I can repurpose them later).

It also reminds me to keep going.

This year, it took me 5.5 months to hit 1M views here on LinkedIn—only slightly faster than last year.

What am I learning?

My views are a little slower paced this year (when annualized across the whole year), but my engagement is much greater—a good thing.

I’ve had some people comment, “I never like [or react to] your posts, but I see them.”

Views matter. I appreciate them.

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I try to take this same mentality to #BigLaw and the #billablehour.

*Analytics motivate me when there’s no comparison involved.

These views, like my hours, dollars in the door, managing credit, are (to the extent I can keep it this way) “private,” meaning: I do my best to not compare them against anyone else’s numbers.

Law firms do their darndest to compare associates (and all attorneys really)—to use billable hours as the marker of productivity and worth.

I fight that with everything I have.

Why?

The hours alone do not speak to the quality of the work.

The hours alone do not speak to the revenue you generate.

For example: this year, I will bill less than last year.

But: My dollars in the door for those hours are substantively higher.

But: My managing credit dollars are exponentially higher.

You can use the billable hour to your benefit.

You can manage it in a way that serves you.

I know that is hard to believe, and these realizations and confidence for sure come with time and experience.

But, please reach out if you want to talk it through. These are my favorite conversations to have.

#lawyerwellbeing #professionalwomen #productivity