Why do I post?

Why do you post on LinkedIn?

Do you think you’ll get clients by posting on LinkedIn?

I don’t think my client base is on LinkedIn. Is yours?

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I get these questions a lot.

I understand why people ask them.

I don’t have all the answers.

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For now, my audience is the legal ecosystem: attorneys, partners, associates, paralegals, support staff, etc.

My content has created a level of recognition in my firm and in my legal communities that is priceless.

Business development is a marathon. It is a long term goal. And: I seek it. I want to have my own book.

Does posting about #lawyerwellbeing and the realities of #biglaw support that goal?

I think it does, even if indirectly.

First, I put myself out there. People know who I am.

Second, I’m building the habit of content creation, which keeps me top of mind. It also helps me exercise and develop a muscle that will be integral to future client development.

Third, I’m learning a lot about what engages people. With this knowledge, I can start leveraging my expertise and create content more closely related to my practice area.

Fourth, I’m gaining experience. I’ve received a handful of speaking opportunities because of my content. Here, too, those have related to well-being, time management, and associate life, but I’m learning and growing each time I get to speak. These are more valuable skills that will support my long term business development goals.

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So, longterm, we'll see what comes of this.

For now, it's an outlet that I enjoy and that allows me to stretch and grow in ways that bring me a lot of joy.

If you're on the fence, considering content creation: make the jump.

I doubt you'll be disappointed.

#professionalwomen #legalissues