Why LinkedIn?
Why do you post on LinkedIn?
Do you think you’ll get clients by posting on LinkedIn?
I don’t think my client base is on LinkedIn. Is yours?
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I get these questions a lot.
I understand why people ask them.
I don’t have all the answers.
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For now, my audience is the legal ecosystem: attorneys, partners, associates, paralegals, support staff, etc.
My content (my brand) has created a level of recognition in my firm and in my legal communities that is priceless.
Business development is a marathon. It is a long term goal. And: I seek it. I want to have my own book.
Does posting about #lawyerwellbeing and the realities of #biglaw support that goal?
I think it does, even if indirectly.
First, I put myself out there. People are starting to know who I am.
Second, I’m building the habit of content creation, which keeps me top of mind. It also helps me exercise and develop a muscle that will be integral to future client development.
Third, I’m learning a lot about what engages people. With this knowledge, I can start leveraging my expertise and create content more closely related to my practice area.
Fourth, I’m gaining experience. I’ve received a handful of speaking opportunities because of my content. Here, too, those have related to well-being, time management, and associate life, but I’m learning and growing each time I get to speak. These are more valuable skills that will support my long term business development goals.
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Today, I get to talk about time management and creative scheduling at the annual Wisconsin Solo and Small Firm Conference.
I got this opportunity because of my LinkedIn content.
I try to think creatively about life in a big firm.
I try to apply the entrepreneurial spirit of solo and small firm practitioners to my own practice.
LinkedIn and opportunities like this one are a side effect of those efforts.
I hope more of you will start using this platform in your own creative ways.
I highly doubt you’ll regret it.
#professionalwomen #legalissues