Why LinkedIn?

Why do you post on LinkedIn?

Do you think you’ll get clients by posting on LinkedIn?

I don’t think my client base is on LinkedIn. Is yours?

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I get these questions a lot.

I understand why people ask them.

I don’t have all the answers.

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For now, my audience is the legal ecosystem: attorneys, partners, associates, paralegals, support staff, etc.

My content (my brand) has created a level of recognition in my firm and in my legal communities that is priceless.

Business development is a marathon. It is a long term goal. And: I seek it. I want to have my own book.

Does posting about #lawyerwellbeing and the realities of #biglaw support that goal?

I think it does, even if indirectly.

First, I put myself out there. People are starting to know who I am.

Second, I’m building the habit of content creation, which keeps me top of mind. It also helps me exercise and develop a muscle that will be integral to future client development.

Third, I’m learning a lot about what engages people. With this knowledge, I can start leveraging my expertise and create content more closely related to my practice area.

Fourth, I’m gaining experience. I’ve received a handful of speaking opportunities because of my content. Here, too, those have related to well-being, time management, and associate life, but I’m learning and growing each time I get to speak. These are more valuable skills that will support my long term business development goals.

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Today, I get to talk about time management and creative scheduling at the annual Wisconsin Solo and Small Firm Conference.

I got this opportunity because of my LinkedIn content.

I try to think creatively about life in a big firm.

I try to apply the entrepreneurial spirit of solo and small firm practitioners to my own practice.

LinkedIn and opportunities like this one are a side effect of those efforts.

I hope more of you will start using this platform in your own creative ways.

I highly doubt you’ll regret it.

#professionalwomen #legalissues